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March 22, 2017
Blog: Health, the future, and that guy with the tacos.

Originally posted by the Capital Area Food Bank at https://www.capitalareafoodbank.org/2017/03/health-future-guy-with-tacos/

March 16, 2017 by Nancy E. Roman

That guy in the cool uniform making tacos is Vivek Murthy.

If you don’t know Vivek, it so happens he’s the Surgeon General of the United States, and he has some strong thoughts about food. “What demands attention,” he says unequivocally, “is a fundamental building block of health that many are lacking: food.”

In his mind, good food matters as much to health as new medications, new technologies, expanded insurance or improved quality of care.

“As a physician, I have seen the consequences of hunger,” he said. “I see the price of hunger as surgeon general, too.”

That price includes diabetes, heart disease, obesity, emotional challenges, and stress that spawns other health issues.

So there was Vivek making tacos in the food bank this afternoon, celebrating cooking, wellness, and the 60th anniversary of the President’s Council on Fitness, Sports & Nutrition at today’s Family Food Fest event. He was high-fiving children, and asking about each kid’s favorite fruit.

Cindy said her favorite fruit was the kumquat, to which he replied: “If you like exotic fruits, try a jackfruit.”

She agreed to give it a taste test.

The surgeon general and the President’s Council chose the food bank as a venue because both have concluded the same thing we have: that food is at the heart of health and fitness.

After hearing about our work with recipes and nutrition education, someone on the surgeon general’s staff turned to me and said, “I didn’t realize the food bank was a public health organization.”

And with that comment, our mission came into sharp focus: we provide food to those who need it, absolutely. And we will continue to do so as long as the need exists. But food banks of the 21st century must also transform ourselves into public health organizations, and the Capital Area Food Bank is fast on that path. We are:

Supplying the community with millions of pounds of fruits and vegetables each year – over a third of of the 46 million pounds of food we send out.

Pairing our produce with recipes and produce guides so that those who receive them are empowered to understand them and prepare them.

Working closely with our retail partners, like Giant, Shoppers, and others to continuously winnow down the sugar and salt in the food we receive and distribute.

Creating robust and creative partnerships of all kinds with other health-centric organizations, like our partnership with the American Heart Association to bring blood pressure test equipment and information about heart healthy food to our network of food pantries.

This transformation – from food bank to public health organization – is our work, no less important than loading a forklift with food, or getting our fleet of trucks out into the community each day. It drives our thinking and our actions.

As a society, we have become increasingly aware that, as former AOL CEO Steve Case said, “health begins at the end of a fork”. Our future begins on our plates, and at the Capital Area Food Bank, we’re building a stronger future each day. And we’re glad to have that guy in the cool uniform joining us as we do.

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March 16, 2017
Food Bank, President’s Council, And Area Chefs Help Local Families Cook Their Way To Better Health

MEDIA RELEASE

For more information, please contact:
Kirsten Bourne
Capital Area Food Bank
202-644-9861
kbourne@capitalareafoodbank.org

FOR IMMEDIATE RELEASE


Food Bank, President’s Council, and Area Chefs Help Local Families Cook their Way to Better Health

WASHINGTON, DC, March 16 – The Capital Area Food Bank (CAFB) is hosting the President’s Council on Fitness, Sports & Nutrition’s (PCFSN) #0to60 Family Food Fest, bringing together DC-area families to learn healthy cooking techniques from local professional chefs. Shannon Feaster, Deputy Executive Director of the President’s Council on Fitness, Sports & Nutrition, will kick off the event in celebration of National Nutrition Month and PCFSN’s 60th anniversary. The Surgeon General of the United States Vice Admiral Vivek Murthy, will also be a special guest at the event and will assist the families with prepping healthy meals.

Family Food Fest families, some of whom participate in the CAFB’s free monthly school-based market program known as Family Markets, will chop, slice and peel under the direction of Chef Ryan Ratino of Ripple; Chef Morou Outtara of Kora; Chef Jerome Grant of Sweet Home Café at the National Museum of African American History & Culture; Chef Daniel Thomas; and the food bank’s own in-house nutritionist Jodi Balis. And to the sounds of 15 year old DJ Beauty and the Beatz, they’ll learn new, inexpensive, and healthy ways to prepare the foods they often receive from the monthly markets.

“Cooking isn’t just a skill – it’s a powerful tool for keeping families healthy,” said Nancy E. Roman, President and CEO of the Capital Area Food Bank. “Providing the building blocks for wellness by creating access to good food and information about how to use it is something we couldn’t be more committed to.”

Today, PCFSN is also announcing updates to their Presidential Active Lifestyle Award (PALA+) program that promotes physical activity and good nutrition, and recognizes Americans for establishing healthy habits with a free award. As part of a partnership with the U.S. Department of Agriculture’s Center for Nutrition Policy and Promotion (CNPP), PALA+ is incorporated into USDA’s free online food and activity tracking tool, SuperTracker. For the first time, program participants will have the ability to log individual food items and physical activities on their SuperTracker profile to achieve the program’s goals. Participation in PALA+ is one way for individuals ages 6 and up to move towards the recommendations in the latest Physical Activity Guidelines for Americans and Dietary Guidelines for Americans. Learn more about the PALA+ program at www.fitness.gov.
 


About the Capital Area Food Bank: The Capital Area Food Bank is the largest organization in the Washington metro area working to solve hunger and its companion problems: chronic undernutrition, heart disease and obesity. By partnering with nearly 450 community organizations in DC, Maryland and Virginia, as well as delivering food directly into hard to reach areas, the CAFB is helping 540,000 people each year get access to good, healthy food. That’s 12 percent of our region’s mothers, fathers, sons, daughters, sisters, brothers, and grandparents. To learn more, visit: capitalareafoodbank.org, or find the Capital Area Food Bank on Facebook at facebook.com/CapitalAreaFoodBank, and Twitter at @foodbankmetrodc.

About the President's Council on Fitness, Sports & Nutrition: The President’s Council on Fitness, Sports & Nutrition educates, engages and empowers all Americans to adopt a healthy lifestyle that includes regular physical activity and healthy eating. The President’s Council is a committee of volunteer citizens appointed by the President who serve in an advisory capacity through the Secretary of Health and Human Services. Through cross sector partnerships, the President’s Council promotes healthy lifestyles through evidence based programs and initiatives for Americans of all ages, backgrounds and abilities. For more information about the President’s Council, visit: www.fitness.gov.

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March 15, 2017
Jordin Sparks Releases New Song 'Zero to Sixty' with the President's Council on Fitness

BY JEFF NELSON

POSTED ON SEPTEMBER 6, 2016 AT 1:05PM EDT

Jordin Sparks has teamed up with the President’s Council on Fitness, Sports & Nutrition to motivate Americans to get healthy and active “One Step at a Time.”

For the full article, please visit http://people.com/celebrity/jordin-sparks-new-song-0-to-60-for-presidents-council-on-fitness/ 

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March 15, 2017
Multi-Platinum Recording Artist Jordin Sparks Releases New Song “#0to60” To Inspire Healthy, Active Americans

Multi-Platinum Recording Artist Jordin Sparks Releases New Song “#0to60” to Inspire Healthy, Active Americans

Jordin Sparks, Doug E. Fresh and Brady Rymer join the National Foundation on Fitness, Sports & Nutrition and Hip Hop Public Health to unveil new song in celebration of the President’s Council on Fitness, Sports & Nutrition’s 60th Anniversary

Washington, DC (September 6, 2016) – As the President’s Council on Fitness, Sports & Nutrition celebrates 60 years of helping Americans be active and healthy, the National Foundation on Fitness, Sports & Nutrition has teamed up with Multi-Platinum and Grammy-nominated recording artist Jordin Sparks to release the new anthem song for the #0to60 Campaign.

The Foundation partnered with Hip-Hop Public Health, a nonprofit focused on using the power of music to inspire healthier lifestyles, to create a new anthem as an update to the “Chicken Fat” song that was released by the President’s Council under the Kennedy Administration and used to motivate millions of students to engage in physical activity in the 1960s. The American Idol winning Sparks was joined on the track by hip-hop pioneer, Doug E. Fresh, and Grammy-nominated children’s artist, Brady Rymer.

“Music makes us move. It is a powerful yet underutilized public health tool for getting kids up and moving,” said Dr Olajide Williams, President Hip Hop Public Health. “The mission of the #0to60 Campaign is the mission of Hip Hop Public Health. We are honored to have helped create this song with our Producer Quennel “Q” Worthy.”

Sparks brings her personal commitment to the #0to60 Campaign as she launches her M.A.D. Kids program that is aimed at empowering youth to Make A Difference through service activities focused on healthy positive lives.

“My passion is sending positive messages to kids and I’m thrilled for my M.A.D Kids Program to join the #0to60 Campaign,” said Sparks. “Adopting a healthy lifestyle continues to be an extremely important personal mission to me and I am excited for this new song to motivate more kids & families to have fun while being active and healthy together.”

The song joins the #0to60 Campaign, a national public health initiative to inspire every American to be active, play sports, and eat healthy for the 60th Anniversary of the President’s Council on Fitness, Sports & Nutrition. Throughout the #0to60 Campaign, the President’s Council and National Foundation, along with partners across the country, will be providing the country with the information, resources, and inspiration needed to accelerate our journey to living healthy.

“The Foundation believes in the power of music and we are thrilled to partner with Hip Hop Public Health as well as accomplished artists like Jordin Sparks, Doug E Fresh and Brady Rymer to inspire the country to go from #0to60,” said Chris Watts, Executive Director, National Foundation on Fitness, Sports & Nutrition. “With Jordin’s extensive background in philanthropic endeavors and her desire to motivate youth through her M.A.D. Kids program, we will be able to engage even more Americans with our new anthem!”

President’s Council member and Principal Dancer Misty Copeland, added, “I would not have gotten where I am today, if it were not for developing healthy lifestyle habits as a kid. As someone who dances professionally, I can’t wait to get moving to the #0to60 anthem with my friends and family as we work to get 60 minutes of physical activity every day. In the spirit of #0to60, I challenge all families to do the same, as we show the country that the fastest way to living healthy starts right now!”

The song was premiered with People Magazine as an exclusive stream and will be available on 0to60fitness.org and the #0to60 App.

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About National Foundation on Fitness, Sports & Nutrition
The National Foundation on Fitness, Sports & Nutrition believes that the strongest America is one where every citizen has the opportunity to lead a healthy lifestyle. As the official foundation of the President’s Council on Fitness, Sports & Nutrition, the National Foundation is the only congressionally chartered nonprofit with the sole focus to help more Americans be active, play sports & eat healthy. Through private donations and partnerships, the Foundation supports programs and initiatives that educate, engage, and empower Americans of all backgrounds and abilities to adopt a healthy lifestyle. For more information, visit fitness.foundation.

About the President’s Council on Fitness, Sports & Nutrition
The President’s Council on Fitness, Sports & Nutrition educates, engages and empowers all Americans to adopt a healthy lifestyle that includes regular physical activity and healthy eating. The President’s Council is a committee of volunteer citizens appointed by the President who serve in an advisory capacity through the Secretary of Health and Human Services. Through cross sector partnerships, the President’s Council promotes healthy lifestyles through evidence based programs and initiatives for Americans of all ages, backgrounds and abilities. For more information about the President’s Council, visit: www.fitness.gov.

About Hip-Hop Public Health
Hip Hop Public Health is a 501(c) 3 organization focused on closing the “engagement” gap between public health communication and urban life. Through a research-driven developmental process we work with notable artists and musicians to produce free health music and entertaining multimedia curricula for children, designed to improve health literacy and impart behavioral skills required for healthy living. For more information visit: www.hhph.org.

About M.A.D. Kids
M.A.D. Kids is a program of The M.A.D. Girls, Inc. This is a club geared towards kids in the K-8th age range. It's free to join! This program will encourage kids to get fit with their friends and family, eat healthy, and make a difference in their community. There will be opportunities for awards and recognition. Launching soon with more details at http://www.themadgirls.com/ #madkids

For media inquiries, contact:

National Foundation on Fitness, Sports and Nutrition
Meredith Aronson, Director of Partnerships & Marketing
201.213.2399
Meredith.Aronson@fitness.foundation

Hip-Hop Public Health
Tony Drootin, Board of Directors
917.733.8138
tony@area51nyc.com

M.A.D. Kids / Jordin Sparks
Victoria Varela,Varela Media
VictoriaVarela@varelamedia.com

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